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Press Release

Blucora Announces New Corporate Name and Ticker Symbol

January 25, 2023

Blucora to Change Name to Avantax and Ticker Symbol to AVTA

DALLAS, Jan. 25, 2023 (GLOBE NEWSWIRE) -- Blucora, Inc. (NASDAQ: BCOR), a leading provider of tax-focused wealth management services, today announced a corporate name change to Avantax, Inc. and a change of its NASDAQ ticker symbol from “BCOR” to “AVTA” effective as of 12:01 a.m. Eastern Time on Thursday, January 26, 2023 (the “Effective Date”). Despite this name change, the CUSIP number (095229100) remains unchanged.

On the Effective Date, the Company’s common stock will be quoted under the new name “Avantax, Inc.,” and the Company’s ticker symbol will be updated to “AVTA.” No action is required by existing Blucora stockholders with respect to the name or ticker change.

The Company’s Chief Executive Officer Chris Walters said, "We have transformed our company. This name and ticker symbol change is an extension of that transformation and aligns with our goal to raise awareness of Avantax as a pure-play, tax-focused wealth management business."

About Blucora® / Avantax®

Blucora, Inc. (NASDAQ: BCOR), which will become Avantax, Inc. (NASDAQ: AVTA) on January 26, 2023, delivers tax-focused wealth management solutions for Financial Professionals, tax professionals and CPA firms, supporting our goal of minimizing clients’ tax burdens through comprehensive tax-focused financial planning. We have two distinct, but related, models within our business: the independent Financial Professional model and the employee-based model. We refer to our independent Financial Professional model as Avantax Wealth Management®. Avantax Wealth Management offers services through its registered broker-dealer, registered investment advisor (RIA), and insurance agency subsidiaries and is a leading U.S. tax-focused independent broker-dealer that works with a nationwide network of Financial Professionals operating as independent contractors. We refer to our employee-based model as Avantax Planning Partners℠. Avantax Planning Partners offers services through its RIA and insurance agency by partnering with CPA firms to provide their consumer and small-business clients with holistic financial planning and advisory services. Collectively, we had $73 billion in total client assets as of September 30, 2022.

For additional information, please visit us at

Source: Blucora / Avantax
Investor Relations:
Dee Littrell
(972) 870-6463

Media Contacts:
Tony Katsulos
(972) 870-6654

Kendra Galante
StreetCred PR for Avantax
(402) 740-2047 

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Avantax Wealth Management® is the holding company for the group of companies providing financial services under the Avantax® name. Securities offered through Avantax Investment ServicesSM, Member FINRA, SIPC. Investment advisory services offered through Avantax Advisory ServicesSM and Avantax Planning PartnersSM. Insurance services offered through licensed agents of Avantax Insurance AgencySM, Avantax Insurance ServicesSM, and Avantax Planning Partners. 3200 Olympus Blvd., Suite 100, Dallas, TX 75019, 972-870-6000.